Red rice is Guam's rice! Achote or annatto seeds or powder is what gives the rice its orange-reddish color. Way back when, red rice was shaped in cups then stacked on platters serving over 1,000 people...friends, relatives and strangers walking along the streets. Some cooks add green peas and bacon.
If you are buying seeds in a store and your red rice has an off taste, the seeds are old; its safer to buy powder when in doubt. You may also order seeds via on-line stores. They will be listed as "annatto." If your rice has a starchy taste, you need to add more oil.
Watch Paula make red rice on YouTube to see some secrets she has learned to coloring your rice without getting orange hands.